Anthony Mascolo and the TIGI Creative Team have always believed in creating exquisite, feminine and totally flattering hairstyles. In 2005, TIGI saw a need for a brand that exemplified female beauty – in October that year, S Factor was launched. The brand was designed for a woman who wants sensational hair every day. Whether she wears her hair sleek and silky, smooth and shiny or sultry and soft, S Factor creates the ultimate in glamorous hairstyles. With delicious, feminine fragrances and luxurious ingredients of highest quality, S Factor ensures hair is simply beautiful.